In November, 99 1800WineShop called us.
They came to us with a tall order - they were ready for a new corporate image...
Deadline: 6 weeks. They had already been working with another design firm, but after considerable time and expense, they found that the design concepts were already far down the wrong path.
Goo.com
To make things worse they had already purchased media advertising on radio and direct mail for the 1999 christmas season. This meant that there were about 6 weeks before the complete package had to be in hand!
1800WineShop is both an internet and a traditional mail order wine club. The image above demonstrates vividly the direction that the corporate identity project had taken.
The project deliverables:
Corporate Logo, Corporate Identity system including:
Letterhead,Business cards, envelopes etc.
16 page Catalog,
Monthly Wine Club Shipping Box
- 1,2 & 3 bottles,
Wine Gift Box Packaging,
Gift Card - Wine Club intro Card,
Witners Tasting Card,
Wine Gift Box Label and
New Web Site
User Interface, Color scheme & Graphics.
However this time they had closed a round of major financing and were ready to invest in a branding project.
Follow the project case study on the right:
We did complete the project in less than 6 weeks!
